| The Coca-Cola Company has invited the developer community of There.com to propose or "pitch" designs for Coke-branded virtual items. So if you've been wishing you could create Coke items, here's your chance! | ![]() |
| The theme for this pitch event is Home Decor. This means that furniture, decorations, patio pieces, and other home improvement items are all eligible for consideration. If you would like to participate, follow the link below for the guidelines. |
Participation Guidelines:
* Pitches must be for items that can be submitted through the developer program currently.
* Items should be for the Coke brand only (i.e. not Diet Coke or Coke Zero, etc.)
* You may change the size of the logo (e.g. to make it smaller to fit on your item), but you may not alter it in any other way. You can download logo files here.
* Proposals to Coca-Cola must include:
1. Your avatar name
2. Your real name and the city where you live
3. A detailed concept drawing or screenshot of the proposed item (not something like it - the actual item).
4. A brief description of the item
Design Tip: The Coca-Cola Company prefers classic, clean, iconic images rather than complexity. Try to steer away from creating designs that are too intricate or "busy".
Note: All proposals become the property of Makena Technologies, and designs that are accepted by the Coca-Cola Company become the property of the Coca-Cola Company. The final items could be used in a number of ways, such as merchandise for the My Coke Rewards store or the Coca-Cola Specialty Shop, event giveaways or prizes, etc.
If your design is accepted, you will receive a reimbursement of your submission fee plus:
-100,000T for painter objects
-250,000T for builder objects
-A keepsake trophy to commemorate your participation.
Proposals should be emailed to cokeproposals@thereinc.com by no later than Monday, March 30th. Any questions may be directed to the same address. If your item is chosen by the Coca-Cola Company, we will contact you about next steps. Good luck!
